NO FEAR

Road Warriors

This morning I was thinking about all my friends, family, and colleagues that attended the 2011 Wrangler National Finals Rodeo and how Facebook had linked them to me.

I knew almost instantly who was winning an event, receiving images as they posted the action.  It was an honor to see my nephew, Tyler Erickson receive his PRCA Rookie of the Year in Steer Wrestling buckle and title in the arena.  Thanks to my Facebook friends postings and what I saw on GAC, (side note, they did a great job with the WNFR- TV coverage) I was there!

I thought back to last year at the WNFR as I did some posting from the finals. New to the game, I did not know whose voice to use, business or personal.  I was tentative; my postings were more like whispers as I tested the water. That is unusual, because my voice, around our house, is sometimes known as “Judith Gap, “an inside family joke!

I was learning the ropes of social media, looking back now it was more branding than conversation, and frankly found myself lacking the confidence and the guts to go all in.  Truth be told, social media waits for no one. It is an instant conversation where I found myself frustrated by what I thought; I could not, instead of focusing on what I could do.

Social media started out as a trickle that has turned into an ocean. I admit I was afraid to put my toes in the water and just jump in. But as I have learned this new wave is waiting for no one, and to be relevant an online presence is a necessity requiring guts and time.  Social media is the new frontier, breaking trail for expression, business, value and connection.

Back some 20 years ago the Wagner family had a white 4-horse stock trailer that we used for everything and that we jokingly put a decal on the front of that read: NO FEAR. I loved seeing that trailer go down the road. Then it came to me, thanks to that memory, spend less time defining who you are and more time being who you are. NO FEAR I am, who I am.

I have always enjoyed marketing and telling stories. Story telling by nature, I write like I talk. I admit my wordsmithing leaves a little to be desired but I write with a passion that is heartfelt.

It came to me ….It’s WIT, Whatever It Takes; I am going to start my own blog and business Facebook page centered on WIT using Ranch Grown Logic. My goal, through this platform, is to build a network of likeminded people in the western lifestyle and western industry connected through stories, mentors, and leaders, with emphasis on value based marketing, branding, motivation and inspiration.

I am who I am, a marketer and a cowgirl who enjoys telling stories. Now is the time to pull my boots on, grab my hat, get on my horse, and ride the trail. Social media is the new frontier changing the way, the story, and the ride of the future.

All trails start with the first step: NO FEAR. You are invited, come along for the ride.

See you at the ranch.

 doWIT: NO FEAR

  • Break Trail:
    • Utilize social media for expression, business, value and connection
  • Fine Your Voice:
    • Start a conversation
  • Got Business: Create a business Facebook page/Blog  
    • Attract people by creating value.
  • Brand “U.”
    •  Social networking is effective and personal and business branding platform for online presence and online outreach.
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3 Comments

Filed under Marketing

3 responses to “NO FEAR

  1. Hi Judy! Love the site. I’ll keep checking it to inspire me.

  2. Janet Erickson

    Judy,
    I believe people spend their lives in the service of their passions instead of employing their passion in the service of their lives . Wow……….I love your site. You make my day!

    Janet Erickson~~

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