Tag Archives: Purpose

Brand Identity

 Little did I know that a chance meeting would forever change how I viewed marketing and the building of brand?

It was in the early morning hours and I had just flown cross country for an event.  We had picked up our luggage and I was waiting for the car as there had been a mix up in reservations and it was taking longer than expected.  I sat down in a never ending row of stadium seats that trailed off into the distance. It was 12:30am and I was exhausted, we still had another hour or two to make it to our destination and I was anxiously waiting for the car to arrive.

I was looking to my left when I felt a presence on my right. A small framed, pretty woman, with grey hair dressed in a black wrap jacket and slacks had sat down next to me.  “All these chairs,” I thought to myself in a selfish moment, she started the conversation and we began visiting with the normal small talk.

I discovered that she was a nun traveling from California and was waiting to meet up with a friend; they were going to attend a conference in the city. She told me of her life and work in California. She shared with me her passion for nursing and in particular her work with aids patients.

I shared with her a fleeting aspiration I had as a young girl to become a nun. I had been inspired by a young woman, a nun Sister Mary Ivan.  She was nothing like the other nuns I had ever known. She was young, pretty, she loved to laugh, sing and ride horses.  For me seeing a nun out of her habit and in a pair of jeans was a curious site. I told her that I could remember playing monopoly and enjoying time with this special person. I remember with fondness those days, my grandmother used to house the nuns when they traveled around to rural communities during the summer and from time to time we would have them in our home, I remember the fun we had and how she made us feel.

There was some silence between us and then I asked her this question. “Where have all the nuns gone?” “You know,” she said, “when we began integration into the communities, we took off our habits’ and we lost our identities.”

This discussion, early in the morning hours, with a sweet gentle person would set the course for my marketing and branding efforts and dedication to staying true to who you are.  Your mark of distinction is your brand, it is your identity.  That identity along with the relationships we foster become cornerstones to our reputations and the impressions we make.

I asked this nun, “where had all the nuns gone” because I could no longer easily identify who they were. Their habit, and point of differentiation, made them visible; their goal to melt into the community, taking off the habits, had also made them melt into the crowd.

This moment in time was forever branded in my mind. Did I have fun that summer because I had seen this nun without her habit and in jeans? Was it because she seemed like one of us without the habit? With that thought I began to miss not seeing nuns in their habits, and the values and faith it represented to me with a simple glance.

The nun I had met that evening was doing great things in her community, she was serving a need, she was satisfied and growing in her life, and she was still a nun, but in different clothes.

The market place is crowded and noisy; every brand will face some form of change. In this ever changing environment the importance of staying true to who are and what you value became real. Brand identity provides direction, purpose and meaning for the brand. Remaining true to the authenticity of the brand, focused, consistent, and credible establish lasting impressions and your mark of distinction.

doWIT-Brand Identity

-Go with conviction

-Stay true to who you are, authentic, focused, consistent, and credible

-Make you mark, focus on value

-Create a lasting impresion

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Opportunity Horizon

Lead the way, enjoy the view

Miles and miles of beauty unfolded before us as we crested the hill, the view presented a fresh look at the world and gave me an immense appreciation of the majesty of it all.

I found myself thinking about nothing in particular and about everything under the sky, all at the same time. I breathed in a breath of gratitude just to have this opportunity to take this ride, and began enjoying the view from my saddle. It was breathtaking; we were trailing cattle back to the ranch from their summer pasture. The hard work was done as we had made the push up the mountain successfully, and with the trail stretching out below I began to relax and enjoy the ride.

Quite by accident I glanced at the ground and spotted a funny looking rock. It is true, I am amused by many things and this rock reminded me of a  turtle, which are a source of fascination not only for me but also for my dog.  While headed to the barn last summer I saw a rock get up and take a step. Ok maybe not exactly but it looked that way. Both of us unsure of what we just saw , we stood there,  frozen in time watching to see if ‘the rock’ would move again, our heads both cocked as we waited in anticipation taking a fresh look at this curious object.

It can’t always be easy for the turtle to venture out and push forward, just as it is never easy for people or business to take the steps necessary to break new trail.  But somebody has to lead; they always do, is that why cream always rises to the top?

If you treat each day like a milk run, routine in nature, you can find yourself at a stand still lacking creativity, energy, and the drive it takes to lead. It is safe to tread water and go with the flow, but true joy and gratification come from not just surviving but thriving.

Last year’s arena record is this year’s rookie’s template; the bar is continually being raised. Take the opening provided, like the coach who tells his team, “you can’t make baskets if you never shoot the ball.”

The opportunity on the horizon is- the best of you.  Keep taking steps, keep moving forward, take a fresh look at your surroundings, break trail just as the lead cows were doing this day and the turtle did as he made his way that sunny summer morning. Establish yourself as an expert in a distinct area. Focus on your strengths and do what it takes to keep yourself motivated and fresh, develop your talents, have faith in your ability to adapt and react. Be exceptional.

doWIT:

Lead the way, enjoy the view.

Keep Moving-take a fresh look, inspiration can come from anywhere

Keep Focused-Utilize you strengths and develop your talents

Be Exceptional- do what you do best!

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Catch the Ride of Your Life

I was blessed to have the opportunity to walk on a beach.  Not an everyday occurrence as my normal “beach walk” is to the barn to feed the horses, I set out to enJoy the moment.

I became mesmerized by the waves.  I became absorbed in the sound of the water as it approached and then gently swept over the sand.  With each wave I found myself taking stock and appreciating my life. I am so blessed and so grateful for all that I have: my relationship with God, my family, my friends, and my purpose. Yes my purpose!

Each of us have a purpose in life and our interest and passions lead us to that purpose.  The challenge is, and always has been, to identify our purpose while dealing with the waves of our own lives and the constant and predictable struggles that come our way. I heard once that “just because you’re on the inside rail it does not mean you can’t get to the outside and RIDE!”  There are many people out there who have faced challenges and have come out on top; they are the everyday heroes, ordinary people doing extraordinary things, triumphing over struggles and making a difference in people’s lives.

My mind traveled back to the last time I was in Cancun, Mexico walking on the beach. Only on that day my path lead me to a group of about 20 people on the beach, all were giddy with excitement. As I approached the small group I found out that this was a momentous day. The baby sea turtles had just hatched and were headed out to sea! This happens once a year usually late October or early November. I was in the right place, at the right time, to witness this century’s old tradition few people get to see in person.

Their story is historic; they have been doing same routine since prehistoric time.  There odds for baby sea turtles to reach adulthood are 1 in 100, they can grow to be six feet long, weight 450 Lbs, and live for 20-50 years.

I became caught up in the excitement as the baby sea turtles moved toward the water with speed and determination. The blue print of their life had been made long ago. They accepted their assignments catching the waves of their future at the same time I watched my own footprints in the sand disappear with the ride of their life.

As the sound of the waves coming in brought me back to the present, “live life purposefully” became clearer: share my talents, share my stories, those baby turtles took big steps, and so can I!

The answer came like a wave:  Just rope It, saddle up and enJoy the ride.

Catch The Ride Of Your Life

DoWIT: Catch the Ride of Your Life

  • Identify your Purpose
  • Identify Your Passion
  • Position yourself to utilize your skills
  • Be yourself, offer value, build your brand
  • Rope yourself a good life-saddle up let’s ride

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