Tag Archives: Value Added

Pinterest; Circle of Influence

Riding the herd on the ranch or riding the herd of “pins” on Pinterest I have discovered a great truth, it’s personal. Pinterest is an experience that can both surprise and delight developing both passions and influence, while introducing new interest and trails to explore.

Ranch work often requires separating cattle into pens for branding, doctoring, transport and is done by cutting into the herd, this can be done in open fields or in the sorting pens. Cutting cattle into groups or pens, is part of rhythm of ranch life. Pinterest has a similar rhythm of sorting and pinning visually pleasing, message bearing, information and inspiration. Once you ride a cutting horse and experience the big stops and hard turns, there is no going back; it gets in your blood. The same can be said for the Pinterest participants, once you experience and share items of value on your boards of home, arts and crafts, style, fashion, and food  to name a few, there is no going back, you can are hooked; it gets into your blood.

Pinterest popularity comes from its image driven visual component. Pinterest is an easy to use melting pot of interests which is driven by participants and caters to those who like to tell a visual story.  Participants “pin” items they value and “like” photos or graphics that inspire them and will in turn “pin” to a personal board they create. Pinterest is entertainment powered by passions. Like any social network, and even maybe more because of this enthusiastic, growing demographic, Pinterest requires an investment in time that is both enjoyable and relaxing.

Pinterest is an ever changing assortment of interest thus keeping the field open for fresh, new experiences. A “pin” found and posted on a board is branded by the visuals, pin by pin, boards begin to share a story. Pinterest is a place to herd and corral what speaks to your heart that is fueled by inspiration, common interest, and the fun of the hunt. It’s instant gratification, discovery of a pin and then the experience of pinning and sharing what is treasured.

Pinterest  is a melting pot of value based, advocators and influencers. It is a holding pen for personalized wish list, holidays, kids, parenting, teaching tools, recipes, weddings, events, books worth reading, and how-to and more which is limited only to time and discovery. Pinterest is designed to curate and share the things you love while avoiding self promotion. Pinterest is an open range for those who enjoy sharing ideas, creating a circle of influence among followers that is easily organized to access at any time. The joy found on Pinterest is a platform of interest, sharing ideas and things of beauty through visually pleasing images, creating boards that are uniquely you, while avoiding blatant self serving advertising.

Although Pinterest is invite-only, it is not difficult to get an invitation. You can request an invitation from Pinterest home page, or have a friend who is already using Pinterest send you and invitation, that is faster.

For individuals, business, brand, nonprofits, sports teams, or publications to name a few, Pinterest establishes a “herd” of opportunity to meet and to get to know markets, best customers, future customers, and future friends. Pinterest is a place to study values and to delight customers. Pinterest is a place to tell stories while offering things of beauty and be helpful, it is an enjoyable gold mine of discovery .

doWIT: Increase your ‘Circle of Influence’

Be Authentic

•Share your story, share your promise, create and or utilize images and pictures that are relevant in your customer’s lives. It is tempting to promote products, but that can be obvious, opt instead to share insights to your company and products, share the history, and tell the story behind the story. Post other interest that make (you) your brand unique; related topics, educational items, info graphics, and inspirational things; teach and inspire.

Be a Value Creator

•Pin inside and outside your industry. Analyze how people follow and  share your images opening a window into what your customer’s and followers value, what they relate to, and what they view as relevant. Discover who is pinning your pins and follow them back. Add a Pinterest follow bottom to your website and promote your presence on other social networks to encourage followers.

The road to discovery started out like any other ride, Will Rogers said “A man only learns in two ways, one by reading, the other by association with smarter people.”  Over the horizon is Pinterest, a frontier of opportunity; it is a growing community that thrives on authentic, inspirational, visually appealing content. It is telling the stories through photographs and graphics, creating a lifestyle, value based snapshot, of personality, brand, and aspirations. Pinterest is a circle of influence that can be as much or as little as you like, it’s depends on how far you want to ride.

http://pinterest.com/ranchgrownlogic/

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Day Maker

“Back at the ranch” looks like heaven when you are traveling. The hassle of travel can add to stress and thoughts of home, comfort, family, and friends pushes you to get to your gate and on your way.

While traveling through the airport on a recent trip I became hungry and dropped by a fast food restaurant to get something to eat. I looked at the menu and decided on number 1, but from that point on my experience was almost worse than the hunger, definitely more frustrating. They served the meal in random order, one item at a time, the sandwich, the fries, and the drink in non sequential places and not in that order. I watched the customer ahead of me; I copied her as it was more than a little confusing. Getting something to eat should not be this complicated, it should be a pleasure, and dare I say a fine dining experience even if it is fast food.

With meal now gathered I sat down to eat and noticed an elderly couple approaching the order window.  I watched them as they shuffled in confusion just as I had done. After some conversation his wife sat down not in disgust, not in a mad or argumentative way, but more of pure frustration and fatigue. Her husband stayed true to task, he ordered his burgers, found his fries and drink and made his way to the checkout stand only to have the person who was helping him go on break. He was rerouted in another direction, shoulders dropped he completed the transaction. I would guess that this couple valued a quick, hassle free meal; they did not get it and neither did I. The experience made an impression and not a good one; I am still talking about it.

Warning: Beware of the nice customer.  They rarely complain, and they don’t make noise. They may go unnoticed, but they don’t come back.  The nice customers, multiplied go away. I know it’s an airport and the odds of being there, being hungry, and visiting this establishment are slim, but the point is this story can be found every day. Experiences like the day I went to buy a jacket. I was treated with a lack of respect, almost like I was interrupting their day.  I went next door and purchased from the store next to them.  I felt like Julia Roberts in Pretty Woman, I wanted to walk back in there and say “Big Mistake, Big.” I just wanted to say it!

As consumers we have more choices than ever before. Where there was once competition there is now a runaway herd. Consumers can buy and sell in any number of places, “We are not in Kansas anymore, Dorothy.”

Day Maker

In today’s market as a person/business/ brand you must stand out in the crowd. It is show time, everyday in every way.   It has been said before “you may not get a second chance to make a first impression.”  Show your customer the best at what you do; capitalize on the things you do well and then identify what your customer’s value.  Whatever the customer values blazes the trail, cater to their values as it aids in credibility and results in delighting customers through the experiences.

As consumers of goods and services you are empowered and can access information 24/7, you are the jockey. What can you do about it as a business/brand/person? Do what you do best; make a difference, take nothing for granted, and add value.

doWIT: Make someone’s day the right way

Warning: Beware of the nice customer

Know:   Your product or service, know what your customer values

Provide: Value added meaningful goods and service

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